Are these magical cinemagraphs photos or videos? A cinemagraph is essentially a still image with a moving part. Essentially, this is a very short video file with an almost immobilized picture where the first and the last frame are exactly the same, thereby creating an endless motion. Not too long ago, we had to choose between photos and videos to engage our Instagram followers. Now you can combine these two formats taking all the best from videos and photos and turning it into a completely new file type called cinemagraph. Cinemagraphs are elegant and unobtrusively draw viewers into their magic. The wow effect occurs when you stare at the photo and it suddenly starts to come to life! Without a doubt, cinemagraphs attract attention with their uniqueness.